Privacy policy

Last updated: November 11, 2026

Edel & Kern is a brand of Virtualmart LLC ("we", "us"), which runs the online store at edelundkern.com. This Privacy Policy explains what personal information we collect when you visit our store, buy from us or contact us, why we use it, who we share it with and what rights you have. Our store runs on Shopify.

Who is responsible for your data
Virtualmart LLC (trading as Edel & Kern)
111 NE 1st St, 8th Floor 88858
Miami, FL 33132
United States
Email: edelundkern@gmail.com
For the purposes of data protection law, we are the controller of your personal information.

1. What we collect
- Contact and order details: name, shipping and billing address, email address, phone number (if you give it), the products you order, order history, returns and refunds.
- Payment details: payments are processed by our payment providers (for example Shopify Payments or PayPal). We do not see or store your full card number.
- Messages: anything you write to us by email or through a form.
- Reviews: if you write a review, your name (as you enter it), rating, text and any photos you upload.
- Newsletter: your email address, if you sign up.
- Device and usage data: IP address, browser and device type, pages viewed, items added to your cart, collected automatically through cookies and similar technologies (see section 5).

2. Why we use it
- To process and ship your order, handle returns, refunds and replacements, and send you order and shipping emails (to perform our contract with you).
- To answer your questions and give customer support (contract / our legitimate interest in helping you).
- To ask you for a review after your order and to show reviews on our store (our legitimate interest; you can ignore or unsubscribe from review requests at any time).
- To send our newsletter, only if you signed up (your consent; you can unsubscribe with one click in every email).
- To prevent fraud and keep the store secure (our legitimate interest and legal obligations).
- To keep records required by tax and accounting law (legal obligation).
- To understand how the store is used and to improve it, and, where allowed, to show you our ads on other websites (your consent where the law requires it, otherwise our legitimate interest).

3. Who we share it with
We only share what is needed for each purpose:
- Shopify, which hosts our store and processes data on our behalf. Shopify's privacy policy: https://www.shopify.com/legal/privacy
- Payment providers, to process your payment.
- Our partner workshop and shipping carriers, to make, pack and deliver your order. Our boards are made and shipped by our partner end grain workshop in China. For this, your name, shipping address, phone number (if given) and the items ordered are passed on to the workshop and to the carriers and customs brokers who deliver your parcel.
- Judge.me, the app we use to collect and display product reviews. Judge.me's privacy policy: https://judge.me/privacy
- Email service providers, to send order emails and, if you signed up, our newsletter.
- Advertising and analytics partners (for example Meta or Google), only if you allow the related cookies where consent is required.
- Authorities, courts or professional advisers, if the law requires it or to protect our rights.
We do not sell your personal information for money.

4. International transfers
Our service providers and our partner workshop may process your data outside the country you live in, including in the United States and in China. Where UK or EU data protection law applies, we rely on recognized safeguards such as standard contractual clauses (including the UK addendum) or an adequacy decision, and we only pass on what is needed to fulfil your order.

5. Cookies
We use cookies that are needed for the store to work (for example your cart and checkout). With your permission where the law requires it, we also use cookies for statistics and marketing. Visitors from the UK and the EU see a cookie banner and can choose. You can change or delete cookies in your browser settings at any time.

6. How long we keep your data
- Order and invoice records: as long as tax and accounting laws require.
- Customer support messages: up to 3 years after your last contact.
- Newsletter: until you unsubscribe.
- Reviews: as long as the review is shown on our store, or until you ask us to remove it.

7. Your rights
Depending on where you live, you can:
- ask for a copy of the personal information we hold about you;
- ask us to correct or delete it;
- ask us to limit or stop using it, or object to how we use it;
- receive your data in a portable format;
- withdraw your consent at any time (this does not affect what we did before);
- opt out of targeted advertising and the "sharing" of your data for ads. You can do this here: https://wuqerq-gn.myshopify.com/pages/data-sharing-opt-out. We also respect the Global Privacy Control (GPC) signal from your browser.
To use any of these rights, email us at edelundkern@gmail.com. We may need to confirm your identity first. We will not treat you differently for using your rights. California and other US state residents may also use an authorized agent.

8. Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to a data protection authority. In the UK this is the Information Commissioner's Office (ICO): https://ico.org.uk. In the EU, you can contact the authority in your country.

9. Children
Our store is not meant for children under 16, and we do not knowingly collect their data.

10. Security
We use Shopify's secure, encrypted checkout and limit access to your data to what is needed. No system is 100% secure, but we take reasonable steps to protect your information.

11. Changes
We may update this Privacy Policy from time to time. The current version is always on this page, with the date at the top.

12. Contact
Questions about your data? Email us at edelundkern@gmail.com or write to Virtualmart LLC, 111 NE 1st St, 8th Floor 88858, Miami, FL 33132, United States.